Sometimes the best way to teach is to show, not tell. That’s why The I Mean Live Foundation is producing a collection of PSAs (Public Service Animations) driven by our mission to foster empathy and understanding in the world.
Empathy is a combination of connection, compassion, and courage to take action. While each of these qualities may seem simple in isolation, nurturing this complex "empathy muscle" takes time, patience, and consistent practice. It’s a journey we’re all on together, and our Empowering PSAs are here to walk that path with you.
Meet Bloom, Rebel, Hope, and Wonder: four unique characters at the heart of the IML world, each representing qualities we aim to inspire. Just like you, these characters face challenges, encounter obstacles, and discover new truths about the world and themselves with each passing day.
Through their stories, we demonstrate that empathy is a skill that can be developed and strengthened — one small, thoughtful step at a time.